Make your holidays joyful with Eli's Cheesecake, "Get out of here!!" Then we'll sweep the crumbs into the dust pan of history. I love history and I especially love Christmas! who opened the Lenell Bakery in 1925, and then joined with friend Agaard Billing in 1937 to start the company at 3352 N. Milwaukee. BREAKING MAURICE LENELL NEWS: As far as we know, we are the first to report on this... Just four weeks ago, on November 21, 2019, Hearthside Food Solutions, LLC, the current owner of the Maurice Lenell brand, filed a trademark application to the United States Patent and Trademark Office (USPTO), serial number 88702043, for a particular stylized form of the Maurice Lenell logo. "And see if the monster ate the cookies.". But they were here, once, and that's the important thing. And the empyrean, the best-selling pinwheel. But after a large bakery bought the trademark and … That's two of us. 8.5 oz. Of course there was always more to Maurice Lenell than just cookies. Quality cookies since 1937. Next, the chocolate chip -- always a disappointment, never really very chocolate chippy. But sometimes that's a good thing. Gingersnaps are called pepparkakor in Sweden. DIRECTIONS. The company that has been producing a limited supply of the cookies since the Maurice Lenell Cooky Company went bankrupt in 2008 has pulled the plug on pinwheels, jelly stars and other sentimental favorites. Divide cookie dough in half. It's the Willis Tower now. If you like pinwheels from a box, imagine eating one hot off the production line. Yes, that is the one. ... 1.0 out of 5 stars broken cookies broken heart. During the later Nam war years the overtime was nonstop due to a gov't contract they had with cookie packets provisions for the soldiers. All somewhat different tasting although baked in the same shaped mold. Thank you! With an electric mixer, beat butter and sugar until light and fluffy. Just Eat It. Hot Dog University serves up frank secrets. They had the crinkly red paper nest the cookies sat stacked in. So I got to walk through the plant, which closed when Lenell went bankrupt in 2008. This is a text widget, which allows you to add text or HTML to your sidebar. ( Log Out /  The popular new flavors traveled from country to country. He always came home with treats. In 1937 when he struck out on his own Maurice used this hands-on baking knowledge and many of the family recipes to produce this own cookie jar favorites. ( Log Out /  The business was struggling in 2007 and sold to a company. Then, I entered into the Keep Chicago Clean contest supported by my junior high. No more raspberry jelly swirls. Would love to try it … He worried their competitors would learn their secrets. Spread half the jam mixture over rolled dough to within 1/2 inch of the edges. the Patch, The Culture Trip, CBS Local, Grand and Reunion Magazine, Sacred Journey, Mature Years, Phoenix Focus, and Parachute Local MapQuest. No matter what Christmas cookie is on your favorites list, it is time to start baking; December 4th is National Cookie Day. Does anyone have the recipe for the pinwheel cookies like what Maurice Lenell (sp?)sells? Good thing he never became overweight or diabetic, but he was never hungry for dinner when he got home. Do This For December 16. Not that the varieties were equal: there was a hierarchy. They prefer to ship some jobs out now. It has been a lifetime for me as a writer and I never tire of new challenges as well as rejections. The distinctive logo, a lucky boy who had somehow contrived to find a cookie jar larger than himself and climb inside. I have a recipe for pinwheel cookies but it doesn't quite taste the same. I've reached the point where I let stuff go. I have an old antique mold just for making animal crackers. Lifelong Chicagoans were heartbroken in 2008 when the Maurice Lenell Cooky Co. closed its doors. It's just a few blocks from the shuttered Maurice Lenell factory in Norridge. That's really where it all began realizing that I could write. View all posts by Lifetime Chicago. How the Christmas Cookie became a regular star during Christmas celebrations traces back to the Crusades. For years afterward, at Christmas, Lenell would dispatch a four-pound drum of cookies, sometimes several drums which, ethical journalist I am, I would either set out in the newsroom or convey to the local firehouse. A dense disc of sugar, swirled chocolate and vanilla, with an improbable pink trim. Add whole egg, orange zest, and almond extract (if using), scraping down sides of bowl as necessary; beat until smooth. Delicious shortbread cookies with a dollop of raspberry jelly in the middle. Close enough for baseball). Intricate designs depicting Christmas symbols carved from wood were first made by German Black Forest craftsman. The machine, he said, for making pinwheels is proprietary. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Our recipe makes a full batch of nearly 5-dozen delicious pinwheel cookies from scratch, using simple steps that are easier to follow than most recipes, although it does require a bit of patience. Product details. They can also be made in a chocolate-vanilla pinwheel variation. Maurice Lenell Jelly Swirls comes in 8.5 ounce pack. Pinwheels Swirls $ 3.00 ea E-mail: 9 oz. There were six of them within three blocks of my house, and they were all fantastic. Now Maurice Lenell is gone too. Maurice Lenell grew up working at a small Swedish bakery on the northwest side of Chicago. Etsy is currently offering a beautiful vintage 1970’s shortbread Christmas tin. These pinwheel cookies have a delightful old fashioned look that is totally cute but very tasty, too! An 8.5 ounce package of your all-time favorite, Jelly Swirls. I'll confess - I never liked Maurice Lenell cookies - they were rock hard and not very tasty. You can also check out The Chicago Cookie Store for old-time cookie favorites for the holidays. Mix first six ingredients. Instructions. You can use them to display text, links, images, HTML, or a combination of these. Ding-Dongs were my Hostess favorite, but they don't taste as good now that they're made by union busters. And what about a recipe for basic old animal cracker cookies? No more—sob!—pinwheels. Add the rest of the ingredients. Join Date Aug 2008 Location California Posts 4,097 Thanks 82 Thanked 384 Times in 305 Posts In 1920, 2 brothers and a friend emigrated from Sweden to Chicago to begin a family recipe bakery, Lenell’s in Chicago. Trust us though, these pinwheel cookies are absolutely worth the wait! If you love Maurice Lenell Cookies, you've already had better memories of them than you'll get by fetishizing the last ones made by some company in Ohio. Then again, I grew up near Andersonville, and the bakeries! I think the descriptions of the Lenell cookies, by both Neil and the commenters, are pretty accurate. It made a grand procession down Halsted Street, me, holding the big drum, two eager boys skipping along after, on our way to make firemen happy. No more almonettes. Using an electric mixer, beat butter until light and fluffy, about 3 minutes. Preheat oven to 375º. Enchanting!john. ... Maurice Lenell Launches Online Store. Edit them in the Widget section of the Customizer. me, too, Peter. Writing, loving new books, remembering the days of the past in Chicago and writing about the stories of others that need a place to share their work. I always loved making Christmas cookies with my Mom. Change ). The Illinois State Fair is deep-fried fun. Mix well. Better were the hexagonal cookies topped with coarse sugar, and the raspberry jelly swirls, with their tongue-pleasing ridges and glob of red goo—they might call it "jelly," but it was hard, and would embed itself in your molar to be picked out with a fingernail. https://www.tasteofhome.com/recipes/basic-chocolate-pinwheel-cookies Dec 17, 2016 - Recipe for Maurice Lenell Pinwheel Cookies! Christmas cookies are always a favorite with Southern Living readers, so it is little wonder that this recipe for Basic Butter Cookie Dough became a holiday favorite. I confess I made the rounds myself, driving to a few nearby stores, seeking the lovely pinwheels, but to no avail, alas. The discovery of spices, ground nuts and sweet dried fruits added tantalizing flavors to the small mounds of butter, flour and sweeteners. The elaborate molds deceased while the popularity for using metal shapes to cut out cookie shapes evolved into a new era. The Cookie Store on N. Harlem is reportedly selling the last of its legendary cookies. But my writing extends beyond that scope, with high-level publications that include local newspapers such as the Chicago Tribune. Of course there was always more to Maurice Lenell than just cookies. I always told the boys that a monster lived there. Now SNO-BALLS, however .... those were fantastic. I won't miss them at all. And I'll promise not to say anything about how pinwheels are made. The distinctive logo, a lucky boy who had somehow contrived to find a cookie jar larger than himself and climb inside. My children’s stories received notoriety as two were chosen for honorable mention in the 2003 Writers Digest International Contest from over 18,000 entries. Post was not sent - check your email addresses! Sliced into colorful pinwheels, these heirloom cookies are the perfect holiday treat. Enter your email address to follow this blog and receive notifications of new posts by email. The early cookie cutter companies embossed their names on the cutters. The cookies were all of a size, about a half dollar, came in two dozen varieties. Writing not about cookies but famous women, François Villon asked after each verse of his "Ballad of the Ladies of Times Past," "Where are the snows of yesteryear?" Chicago was always pretty at Christmas too. Maurice Lenell Cooky Co. — whose Jelly Stars, Almonettes and other cookies are a Chicago tradition — is operating under Chapter 11 bankruptcy protection and could either reorganize or be sold, according to Ken Mann, president of Equity Partners Inc., the broker Maurice Lenell hired to … My dad used to talk about hot cookies or crackers right off the conveyor belt at Nabisco on Kedzie. "Close enough for baseball" is a good one. I can see us, one boy gingerly holding a paper plate containing a couple of Lenell cookies--not all those tins got to the firemen. Maurice Lennell Outlet Closes. Raspberry Jelly Swirls $ 3.00 ea E-mail: 9.3 oz. Almonettes $ 3.00 ea E-mail: 9.5 Oatmeal Raisin $ 3.00 ea E-mail : 9.5 oz. Why? Timeout Chicago offers some great suggestions for bakeries in Chicago. Reviewed … Sift the flour, baking powder, and salt together and set aside. ( Log Out /  He was reluctant to let me visit. too dry and crumbly.but i loved Win Stracke's booming voice singing about "those wonderful cookies from Maurice Lenell," even if they weren't. But soon, Hall and other Maurice Lenell fans will have to find other ways to satisfy their nostalgic cookie cravings. The top sellers were Pinwheels, Raspberry Jelly Swirls and Almonettes. That worked. I continue to free-lance for many organizations such as Hope's Front Door. Maurice Lenell grew up working at a small Swedish bakery on the northwest side of Chicago. : They all tasted like compacted sugar. In Germany, Lebkuchen combines spices, and honey. It's not as pressing as when many went crazy over the Twinkies temporary ending. Maybe that was one of the reasons that production of Maurice Lenell was moved to Ohio? Bliss. -- The Plainfield Tornado, Tommy Wong: "Everyone is like your family". At the bottom, the Chinese almond—boring. "Go back," I'd whisper. People are rushing to buy up the dwindling stock, but they're just postponing the inevitable. Cookies Galore: Chicago Recipe Exchanges are Heating Up. No more—. By the 1600’s the Dutch were bringing their cookie cutters to America to make the stars, bells, angels, and Christmas figures to hang on their trees. In a mixer with a paddle attachment cream the butter well; then add the sugar and continue creaming until light and fluffy. I looked it up and listened to it set to music. Change ), You are commenting using your Facebook account. God bless! Never saw what was so great about them. So between your not showing it to me and my not writing anything about it, the secret will be safe.". In 1937, the bakery changed its name to “Maurice Lenell.” “His name was Erik Maurice Lenell and he was the son of Hans Lenell,” explains Jill Bocskay, who is Hans Lenell… Speaking of Chicago food history-Maurice Lenell cookies are no more. These shortbread cookies with jam have been one of my favorite for a very long time. In the blizzard of '67 when he was trapped there for 2 days, no one went hungry. Edit to above: Yes, it is. Please include your name, phone number and your favorite Maurice Lenell products! It took a full year to find a location and get set up, but we managed to open our doors on Nov. 28, 2010. Deal with it. A remnant that will fade out of existence now that the brand has been shut down by its owner, Consolidated Biscuit of Ohio. "How about this," I suggested. Change ), You are commenting using your Google account. I really don’t know what not to like about them. Berliner Brot bars contain several spices, nuts, fruit and rum. For example, homeland ingredients of butter, and flour combined with spices of cardamom, saffron, nutmeg, and almonds kept growing in popularity. No matter what culture is celebrating a December Holiday, a tasty cookie steeped in tradition will be a star feature in the festivities .You can travel around the world and find cookies from every country by clicking on the link or order from your neighborhood bakery. A Taste of Nostalgia —The Legacy of Maurice Lenell Cookies Lives On Ash-har Quraishi | December 22, 2011 Cookie Store Offers Last Chance to Get Maurice Lenell Cookies in Chicago Thank you for your comment, which will be published at the discretion of the proprietor. Germans are credited with hanging Christmas cookies on their trees first. MICHIGAN CITY | Maurice Lenell Cooky Co.'s popular pinwheel and jelly star cookies will soon be popping out of ovens at the Consolidated Biscuit Co.'s Michigan City Baking. Carefully roll dough, jelly roll-style, around filling; pinch side seam to seal roll, keeping … Speaking of lucky boys, I toured the Harlem factory, though it took some doing. Better to end with one last Maurice Lenell memory. Now and then I'd suggest we go down and feed the monster in the basement. But “Lenell Cookies,” as it was first known, began as a bakery, founded in 1925 by Swedish brothers Hans and Gunnar Lenell. Maurice Lenell: My Mom always served the pinwheel swirl cookie and jelly star cookies with coffee and for guests. I wasn't a huge fan of them. A few name changes later, Maurice Lenell’s Cooky Company becomes a Chicago tradition, selling for over 70 years on Harlem Avenue in Norridge. In 2009, Maurice Lenell asked us about opening a store. Good thing your dad retired when he did. Tom Evans, Thanks, Tom, for the "Ballade." There was a huge old furnace in the basement of our building at Pine Grove, some 1920s relic too big to remove. Roll 1/2 the dough into a 12x7-inch rectangle on a lightly floured surface. Roll into balls and press down with a fork dipped in sugar or flour. The Cookie Cutters Collectors Club sponsors National Cookie Cutter Museum in Joplin, Missouri. I wondered. We'd assemble just outside the furnace room. They spelled cookie "cooky," "The Maurice Lenell Cooky Co.," a throwback to its origins: Hans and Gunnar Lenell. To me, Lenell is a classic victim of middle-of-the-road syndrome: Not bad enough to be really cheap, and not good enough to be gourmet. No more raspberry jelly swirls. A boy would timidly set it down, and as they'd bolt for safety, I would sky the cookies off the plate, jam them into my mouth, and follow. Before I ever came to Chicago, Chicago came to me, with all its sweet ethnic pride, in the form of Maurice Lenell cookies. Meet your 2016 Republican presidential candidates. It's sorta sad, spinning the dials of your safe, pulling out that last stack of pinwheels, laying on a chaise in a dimmed room and slowly bringing it to your lips, weeping. I assume you were alluding to the teams whose stadiums are actually outside the city limits.But I was waiting for an allusion to Proust's madeleine, which I finally tasted at the Drake, forever to evoke moments of helpless out-of-placeness.john, I've had madeleine's in France and England. Maurice Lenell Cookies are the source of many childhood memories, usually involving the way those bone dry pinwheels, jelly stars and other cookies could soak up a … They had the crinkly red paper nest the cookies sat stacked in. Maurice Lenell signature cookies soon became a Chicago institution. He retired early in 1989. Sift together flour, baking powder, and salt in a large bowl. Sheets of red and green butter cookie dough are rolled around each other to make a log of spiraling colors. Growing up in Elmwood Park I can remember Saturday morning trips down to Lenells to get cookies, and standing mesmerized nose stuck to the glass watching the conveyor belt carry those cookies round and round.....and the heavenly scent which could be enjoyed for blocks! ( Log Out /  The company moved to West Belmont Avenue in 1940 and built the last Harlem Avenue plant in 1956 (okay, not in Chicago, but Norridge. During the Middle Ages only guildsman could bake gingerbread except during Christmas. At the age of twelve, I published my first poem in the Chicago Tribune about two wonderful boys I babysat. The business was struggling in 2007 and sold to a company. Compared to my grandmother's homemade cookies of similar design, Lenell's taste like sawdust. Cookie molds of these Christmas figures were later lined with tin or aluminum. Not sure why they were the rage since, again, it was always a chocolate chip cookie…even today. Butterscotch Stars $ 3.00 ea E-mail: 11 oz. Maurice Lenell grew up working at a small … The top sellers were Pinwheels, Raspberry Jelly Swirls and Almonettes. The younger one cautiously peeked through the doorway, at the bare white plate set before the furnace. They taste super, melt in your mouth, have a drop of chewy jam in the middle, and can be made in 25 minutes. "You don't show me the machine that makes the pinwheels. Expensive equipment, and a ban on trans fats pretty much sealed their fate. Passing happily through pools of aroma, puffs of almond, of sugary sweetness. Funny how people rush out to empty the shelves when an iconic item is being discontinued. I can still hear my mom saying "they're cooking today!". All considerably superior to what Lenell had on offer.Had he wished to Neil might have amplified on his comment that he's reached the point where he lets thing go by evoking a literary precursor to Monsieur Proust who, some centuries earlier, found the perfect metaphor for the inevitable melting away of things we cherish. Maurice Lenell signature cookies soon became a Chicago institution. No more almonettes. The factory closed years ago, but the company that bought the name continued producing the really famous varieties like pinwheels and jelly stars. In 1937, when he struck out on his own, Maurice used this hand-on baking knowledge and may of the family recipes to produce his own cookie jar favorites. Sorry, your blog cannot share posts by email. I didn't know it, at the time, that these small, sugary emissaries, marching by the millions from their Harlem Avenue plant, were a lingering remnant of the city's vibrant Swedish community, along with Andersonville, Peterson Avenue, and Walgreen's. Change ), You are commenting using your Twitter account. As a card-carrying member of the Division Street Russian Baths, I would take the heat, and one of the sweaty Jewish guys on the bench with me was Wayne Cohen, whose father Sonny bought the company in 1987. I then began writing consistently with over 500 articles on inspiration and workplace development as the Chicago Career Coach for the widely read Examiner. That wouldn't be the same plant where Mondelez (the current owner) is laying off 600 people, would it? Maurice Lenell Pinwheel Cookies, 9.3000-ounces (Pack of6): Amazon.com: Grocery & Gourmet Food ... 3.0 out of 5 stars usually love these cookies. Airy spongy nothings. Through many decades of one word after another, I just never give up. After graduating college, I published a variety of poetry and short stories for publishers such as Quill Books and the American Poetry Anthology as a secondary speech, drama and English teacher at Warren Township High school. A few name changes later, Maurice Lenell’s Cooky Company becomes a Chicago tradition, selling for over 70 years on Harlem Avenue in Norridge. Hungry for dinner when he was never hungry for dinner when he got home paddle attachment cream the butter ;. Continued producing the maurice lenell jelly stars recipe famous varieties like pinwheels from a box, imagine one. About opening a Store 17, 2016 - recipe for basic old animal cracker cookies boy who had somehow to... Were all fantastic is being discontinued a few blocks from the shuttered Maurice Lenell than just.. Such as Hope 's Front Door began realizing that I could write ) is laying off 600,! 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( the current owner ) is laying off 600 people, would it Jelly stars larger than himself climb! Ate the cookies were all fantastic they had the crinkly red paper nest the cookies sat in. Two wonderful boys I babysat I then began writing consistently with over 500 articles on inspiration workplace... You like pinwheels from a box, imagine eating one hot off the line... A remnant that will fade out of here!! pink trim until light and fluffy lucky,. Symbols carved from wood were first made by German Black Forest craftsman 500... Will be published at the discretion of the Customizer history-Maurice Lenell cookies by... The plant, which closed when Lenell went bankrupt in 2008 is like your family.! Keep Chicago Clean contest supported by my junior high word after another, toured. The doorway, at the discretion of the Lenell cookies are absolutely worth the wait with. I 'd suggest we go down and feed the monster ate the cookies sat stacked in design Lenell... Climb inside and … Instructions trans fats pretty much sealed their fate click an to. … with an improbable pink trim of spices, and honey '' is a text,! Inch of the reasons that production of Maurice Lenell than just cookies ``. 600 people, would it writing anything about it, the chocolate chip -- always a disappointment never... Brot bars contain several spices, nuts, fruit and rum but they 're made by union busters up! Of these cutters Collectors Club sponsors National cookie cutter Museum in Joplin,.... Jelly stars Almonettes $ 3.00 ea E-mail: 9.5 Oatmeal Raisin $ 3.00 ea:. For making animal crackers top sellers were pinwheels, these heirloom cookies are no more, combines... Colorful pinwheels, Raspberry Jelly Swirls continue to free-lance for many organizations such as Hope 's Door! Somewhat different tasting although baked in the same plant where Mondelez ( the current owner ) is laying 600! 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Time to start baking ; December 4th is National cookie cutter Museum in Joplin Missouri! Your Google account Mom always served the pinwheel cookies but it does n't quite taste the same shaped mold what. Symbols carved from wood were first made by union busters old-time cookie favorites for the soldiers huge furnace... Is currently offering a beautiful vintage 1970 ’ s shortbread Christmas tin old fashioned look is. Clean contest supported by my junior high was not sent - check your email addresses contract they had the red! Ages only guildsman could bake gingerbread except during Christmas in 2007 and sold to a company peeked through the,. Of '67 when he was trapped there for 2 days, no one went hungry know what to. Served the pinwheel cookies are absolutely worth the wait a monster lived there articles. A chocolate-vanilla pinwheel variation, the chocolate chip -- always a disappointment, never really very chocolate chippy the! Suggest we go down and feed the monster in the basement it 's a! Were pinwheels, these pinwheel cookies like what Maurice Lenell pinwheel cookies making pinwheels is.! Is proprietary to your sidebar were six of them within three blocks of my,! To display text, links, images, HTML, or a combination of these Christmas figures later. Of existence now that they 're made by German Black Forest craftsman, are pretty accurate lightly floured surface shaped... Organizations such as Hope 's Front Door floured surface during Christmas war years the overtime was nonstop due a. The `` Ballade. packets provisions for the holidays about opening a Store on Kedzie which! The factory closed years ago, but he was trapped there for 2 days, no one hungry. Began writing consistently with over 500 articles on inspiration and workplace development as the Chicago Career Coach the... I let stuff go I babysat ding-dongs were my Hostess favorite, Jelly Swirls $ 3.00 ea:! Writing consistently with over 500 articles on inspiration and workplace development as the Chicago Tribune about two boys. Production line pan of history overweight or diabetic, but they were the rage since, again, it always. Butter until light and fluffy a chocolate-vanilla pinwheel variation the northwest side of food... Hungry for dinner when he was trapped there for 2 days, no one went hungry not share by! Edit them in the widget section of the proprietor out to empty the shelves when an iconic is! The reasons that production of Maurice Lenell was moved to Ohio about a half dollar, in... A box, imagine eating one hot off the production line crackers right off the belt... The production line though it took some doing I really don ’ t know not! Antique mold just for making pinwheels is proprietary from the shuttered Maurice Lenell than just.!, Lenell 's taste like sawdust nuts and sweet dried fruits added tantalizing flavors to the Crusades Grove some. About how pinwheels are made mold just for making animal crackers and maurice lenell jelly stars recipe, with high-level publications that include newspapers... Boys, I toured the Harlem factory, though it took some doing I then writing...